What is corporate blogging?
A corporate weblog is published and used by an organization to reach its organizational goals. There are two types of corporate blogging; they are Internal Blogs and External Blogs.
An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view and check for any latest updates from the company.
An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services, to explain and clarify policies, or to react on public criticism on certain issues.
Example of corporate blog success.
According to research of NewPR Wiki, there was 58 (11.6%) of the Fortune 500 were blogging as of 17/5/2008. One of the successful blogs is Amazon Web Services Blog by Amazon.com that about Amazon web services, products, tools and developer information. It helps to improve the communication and its customer services, attract more people to consume and discuss new products online. Corporate blogging provides a clear mind map or editorial guidelines of overall marketing or communication strategy to its employees and third parties with organization communication plan and media mix. Besides that, it encourages employee participation in contribution of expertise, free discussion of issues or topics and deal with it, collective intelligence, be a direct communication between various layers of an organization and shares their views with others employees, teams or spokespersons publicly.
Advantages of corporate blogging
1. Easier communication between leaders and customers, suppliers and employees.
2. Build a stronger relationships and loyalty with customers.
3. Can share their ideas freely with an honest opinion.
4. Can build company’s reputation.
Disadvantages of corporate blogging
1. Hard to maintain because there is always new things to add on in the blog.
2. Time consuming to write a blog which may lead to high cost.
3. Public comment might affect the company reputation.
1. Hard to maintain because there is always new things to add on in the blog.
2. Time consuming to write a blog which may lead to high cost.
3. Public comment might affect the company reputation.
In conclusion, corporate blogging is getting important for corporation to deliver the message privately or publicly since it has brought many pros even thought the cons come along with it.
For the additional information, please refer those links:
1. http://money.cnn.com/2006/02/28/news/companies/pluggedin_fortune/index.htm
2. http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList
3.http://mariosundar.wordpress.com/2008/05/19/the-5-types-of-corporate-blogs-with-examples/
4.http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/
0 comments:
Post a Comment